standards in retail”, Jungfrau Railways CEO Urs Kessler told invited guests and media. Unique shopping experience The interior features exciting scenic elements from the Jungfrau world, such as a Belle [...] Unique worldwide, in the Swatch Store customers can create their own Swatch with motifs from the Jungfrau region and have them imprinted immediately on site. Top of Europe Shop The heart of the Flagship Store [...] Belle Epoque façade, a chalet and a glacier world. In the entrance area, there is an original Jungfrau Railway locomotive from 1912, which used to pull the Eiger Ambassador Express. A replica train track leads