Business model and environment
The Jungfraujoch – Top of Europe business segment is the strategic hub of the company. The main attraction is the highest railway station in Europe. It is located at 3,454 metres above sea level, within the Swiss Alpine Jungfrau-Aletsch UNESCO World Heritage site. Visitors can experience a high alpine world amidst imposing mountain peaks, glaciers and snow. The cogwheel railway from Lauterbrunnen and Grindelwald to the high alpine meeting point of Kleine Scheidegg and continues through the massifs of the Eiger (3,970 m above sea level) and Mönch (4,108 m above sea level) is internationally positioned among the most important tourist attractions in Switzerland. The International High Alpine Jungfraujoch and Gornergrat Research Station Foundation contributes to the attractiveness of the Jungfraujoch through its presence and research results. The importance of the segment can be measured by the transport income of CHF 107.2 million. Sales are distributed among Jungfraubahn AG and Wengernalpbahn AG (information on the subsidiaries can be found in the financial report).
Jungfraujoch – Top of Europe is a comprehensive natural experience that is marketed as a comprehensive offer from a single source. With some supplementary services, the offer is only based on services provided by partners (e.g. tours in the area of alpinism, snow fun, the Mönchsjochhütte). The catering on Kleine Scheidegg was fully integrated into the offer and the operation of the segment at the end of 2017. In a second step, catering will be integrated at Jungfraujoch and the Eiger Glacier at the end of 2019. The Jungfraujoch is open 365 days a year. To ensure quality, the number of visitors is limited to 5,000 guests per day (± 10%). Since 2016, a seat reservation system has also ensured travel comfort.